IRON MAIDEN’s 'Hallowed' Belgian-Style Beer Now Available

04 October 2017

Hallowed - a new collaborative brew between IRON MAIDEN and Robinsons Brewery - is now available.

Designed once again by IRON MAIDEN vocalist and ale aficionado Bruce Dickinson together with Robinsons’ Head Brewer Martyn Weeks, Hallowed marks a break from tradition.

At 6.0% ABV in 330ml bottle, Hallowed is the first Belgian style beer in the Trooper ranks and one of the first beers to be brewed by Robinsons that uses Belgian style yeast.

John Robinson, Trooper Brand Manager, explains: “Crystal Rye gives Hallowed a blood red hue and a smooth dry finish. The Belgian style yeast we have used in this brew along with Noble hops combine to deliver a complex pallet of subtle banana and a sweet plum finish.”

Hallowed's innovative bottle label pays tribute to Belgian beer, presenting IRON MAIDEN's iconic mascot Eddie, robed in traditional monk's clothing: a nod to the Trappist monastic brewing tradition in Belgium.