DEF LEPPARD Launches First-Ever Digital Rock And Roll Museum
14 January 2021After amplifying anticipation for its grand opening via their social channels, DEF LEPPARD will officially unlock the "Def Leppard Vault" at LeppardVault.com today.
The band has uploaded this innovative living and breathing digital museum with a treasure trove of history, including exclusive never-before-seen photos, products, video, audio commentary, interviews, and more. They will continue to personally curate and regularly update this online destination as a hub for their past, present, and future. It will grow with their career as they consistently add new artifacts and content throughout the next weeks, months, and years.
At the onset of the global pandemic, the quintessential musicians found themselves at home much like everyone else.
For DEF LEPPARD, this pause allowed for a moment of individual and collective reflection. Soon, the band members began rummaging through their closets, basements, attics, garages, rehearsal space, storage units, and spare rooms. In the process, they uncovered countless artifacts collected over the course of 44 years since their 1977 formation. These items tell the story of the band from their perspective, so they decided to put them on display in a groundbreaking manner.
For DEF LEPPARD, this pause allowed for a moment of individual and collective reflection. Soon, the band members began rummaging through their closets, basements, attics, garages, rehearsal space, storage units, and spare rooms. In the process, they uncovered countless artifacts collected over the course of 44 years since their 1977 formation. These items tell the story of the band from their perspective, so they decided to put them on display in a groundbreaking manner.
Together, DEF LEPPARD built the vault as a way to pull back the curtain behind their monumental, yet intriguing rise to rock superstardom.
Engaging fans to the fullest extent, the "Def Leppard Vault" also offers limited-edition reproductions of specific artifacts from the band's history for sale in addition to other exclusive pieces.
The last DEF LEPPARD studio album, a self-titled affair, came out in 2015.
Source: blabbermouth.net
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