The new perfume, launched last week, is a collaboration between Dr. May and Anne Brummer, founders of the charity Save Me Trust, and Sergio Momo, CEO and creative director of Xerjoff Group, and was  created to make a significant contribution to the defence of wild animals’ wellness. Part of the proceeds from the sale of the perfumes, available on Xerjoff’s official website will be donated to the cause.

 

“I’m excited about this unique collaboration,” says May. “My great friend Sergio Momo has, with great generosity, designed a new perfume to benefit wildlife, through the famous company he created - Xerjoff -  working with the Save Me Trust.  Compassion has never smelled so sweet!“

 

All but one of the special, limited edition €500 autographed copies was sold at the launch, and the remaining one is set to be auctioned. The standard bottles are now available for a mere €235 a shot.